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This is the year when small to medium enterprise finally realise that they need to take advantage of digital tools and platforms to increase their market reach and improve operational efficiencies. The media and business literature are now full talk about the tools: Twitter, Facebook, YouTube, FourSquare, Dropbox, Google+, QR Codes, not to mention the [...]
“Facebook and Twitter are a waste of time.” How often have you heard that from a business perspective? Almost every time I talk to a business about their website development project and related online marketing, talk turns to Facebook. Sometimes it also turns to Twitter, but not with the same compelling tone. Businesses may not [...]
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