Digital Marketing

We’ll help you stand out and grow with strategic digital marketing tactics that kick goals.

Strategic digital marketing agency — Newcastle

To help your business succeed online, you need an effective digital marketing strategy. This means planning what digital tactics you’ll use for attracting, engaging and nurturing your customers based on your business goals, market and target audience.

There is a wide range of online tactics you can use. These include your website, social media channels, email marketing (EDM) and content marketing, for example, blogs, articles, video, eBooks, Infographics and whitepapers. Brand consistency across all is essential.

Working together with you, we’ll devise the perfect strategy for your business. If you’ve never done much digital marketing before, we can guide you through the process. If you’re already active, we can work together to come up with a new, more effective approach.

We’ve got the know-how and software to make your brand stand out online and can work with you on an ongoing basis to get results.

Our digital marketing + content services

Whatever your business goals, we offer a wide range of web and digital services and transparency every step of the way.

Social media marketing
- Social media profile optimisation
- Social media management
- Social media content + publication
- Image preparation sized for each channel/post type
- Engagement nurturing + management
- Social media engagement reporting and analysis
Content marketing
- Website content writing
- Blog post research + content writing
- Image and video production
- Readability optimisation
- SEO optimisation of content
- Content to campaign strategy
- Content calendars
Email marketing (EDM)
- EDM account setup
- EDM template design + development
- EDM content preparation + distribution
- EDM response data analysis + reporting

Book a free initial consultation

Currently accepting 2 new clients for April

Our digital marketing + content process

Step 1

Initial strategy + scoping meeting

We meet at your business or our office to learn more about you, your goals as a business owner, and what you’re looking for in a website. We also talk about your customers, their needs and goals, and the problems you solve for them. This helps us understand what they expect from you online.

Step 2

Strategy and proposal

We work on a digital marketing strategy and send you a jargon-free proposal detailing the project aims, work we will do, timeframes and costs.

Step 3

Acceptance + research

Once you accept our proposal, we begin with market identification, audience persona development and optimising your digital marketing channels, including your social media accounts.

Step 4

Implementation

We prepare and share a content calendar and work with you to develop content for publication across our agreed-upon channels.

Step 5

Monitoring + management

We monitor your digital channels for engagement and make adjustments and new suggestions based on feedback from your users.

Step 6

Reporting + meeting

We analyse your data and provide a report on audience engagement. We then schedule a meeting to discuss next month’s content ideas and opportunities.

Some handy digital marketing jargon

Digital marketing

The promotion of your brand online to connect with your target customers. It includes a range of tactics from content to socials.

Content marketing

The creation and sharing of online materials (e.g. blogs) to promote brand awareness, increase engagement and build trust.

Audience personas

Fictional profiles that represent groups of similar people in a target audience. They dig deep into demographics, needs and more.

Who are HYPERWEB?

Based in Newcastle, NSW, we’ve been developing websites for over 20 years. Learn more about who we are and what you can expect when you work with us.

Learn more +

20+ years in business

500+ websites developed

200+ long-term clients

Read some of our client case studies

Take a look and see how we’ve helped businesses like yours get results and customers.

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