Search engine optimisation (SEO)

We use a range of clever tactics to help nudge your business to the top of Google search results.

SEO agency HyperWeb, helping businesses rank on Google

Your expert Newcastle SEO agency

Search engine optimisation (aka SEO) is a marketing tactic that’s all about improving the quality of your site and content to increase its visibility when people search for businesses like yours.

For example, if a potential customer typed in ‘restaurants in Newcastle’ and your business is a restaurant in Newcastle, you want to be in that top Google spot. To succeed at SEO, you need to play the long game. But there’s plenty you can do straight away to rise up the ranks.

SEO involves three main components: on-page SEO, off-page SEO and technical SEO. We’ll work with you to identify your SEO goals, research the best keywords, analyse your site and then implement all three components to increase web traffic and conversions.

Our SEO specialists work with businesses in Newcastle, the Hunter, Central Coast, Sydney and across Australia.

When searching for the best SEO companies in Australia, you'll find our track record speaks for itself.

Our Newcastle SEO services

Whatever your business goals, we offer a wide range of web and digital services and transparency every step of the way.

  • Keyword research
  • Website Content Optimisation
  • User Experience design (UX)
  • Core Web Vital Optimisation
  • Page load speed optimisation
  • Website security
  • Search engine rank tracking
  • Competitor tracking
  • Responding to technical + on-page issues
  • Backlink building + local citations
  • Mobile optimisation
  • Traffic Analysis
  • Reporting of performance data, keyword movements + domain authority
  • Recommendations for content strategy
  • Recommendations for Adwords strategy
  • Integration with other search engines + digital marketing
Book a free initial consultation
Currently accepting 2 new clients for April

Our SEO process

Step 1

Initial strategy + scoping meeting

We meet at your business or our office to learn more about you, your goals as a business owner, and what you’re looking for in an SEO strategy. We also talk about your customers, their needs and goals, and the problems you solve for them. This helps us understand what they expect from you online.

Step 2

Strategy and proposal

We work on an SEO marketing strategy and send you a jargon-free proposal detailing the project aims, work we will do, timeframes, and costs.

Step 3

Acceptance + research

Once you accept our proposal, we begin with keyword research and website optimisation.

Step 4

Monitoring setup

We set up the agreed-upon keyword list in our software and connect your website to it to track performance data and search engine ranking data.

Step 5

Optimisation + testing

We optimise for page load speed, security, and search engine optimisation to ensure your website performs at its best.

Step 6

Reporting

We analyse the data and provide a report on website traffic and keyword rankings, listing actions and recommendations for the following month.

SEO website review

Using SEO software, we manage your data to see where your site is doing well and where it is ranking lower than your competitors. This data includes things such as:

  • Domain authority
  • Ups and downs in ranking
  • Keyword list movements
  • Backlinks

Using this information, we can develop a content strategy to see which products or services we can develop and publish to enhance your organic search results.

Book a free initial consultation +

Some handy SEO jargon

SEO Keywords

Single words or long-tail phrases (2-5 words) that people are typing into Google to find products or services like yours, e.g. plumber, Newcastle.

Backlinks

Backlinks and links from one website to another website. If someone has linked to your website from their website, that’s a backlink.

Domain Authority
The score a search engine gives a website to determine how successful it is and predict where it will likely rank in search results.

Who are HYPERWEB?

Based in Newcastle, NSW, we’ve been developing websites for over 20 years. Learn more about who we are and what you can expect when you work with us.

Learn more +

newcastle website developers

20+ years in business

500+ websites developed

200+ long-term clients

Read some of our client case studies

Take a look and see how we’ve helped businesses like yours get results and customers.

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Sydney University Football Club

  • Southern.

Access Industries

Manning Valley Anglican College

Tyrrell’s